BackBone, Inc.A Welcoming Departure for New ArrivalsAlternatives to the common assumptions baked into employee onboarding and the long-term benefits of a more welcoming approach.Apr 30, 2023Apr 30, 2023
BackBone, Inc.Pitch Perfect: The Importance of Finding Your Company’s VoiceFor the past couple of weeks I’ve been experimenting with ChatGPT, which has given me a good idea of its remarkable power — and yes, its…Apr 5, 2023Apr 5, 2023
BackBone, Inc.Confessions of an HR and Tech Marketer: the Key to Success is Narrowing the Gap Between Company…Finding your authentic voice via podcastingAug 10, 2021Aug 10, 2021
BackBone, Inc.From Workplace to Workspace: Managing the Extended WorkforceI recently moderated/lead a panel discussion on the challenges of managing an extended workforce (it was part of the HRTA’s Collaboration…Mar 26, 2021Mar 26, 2021
BackBone, Inc.Business Lessons I’ve Learned from the Trump YearsOne of my recent NSFW columns for WorldatWork (A Trip Down COVID Lane) discusses the things I’ll miss when we’ve been able to put the…Jan 13, 2021Jan 13, 2021
BackBone, Inc.Some bands are capable of extended jams that seem to defy gravity — their musicianship and near…What content marketing shares with the structured improvisations of Phish, the Grateful Dead and/or Miles Davis.Dec 11, 2019Dec 11, 2019
BackBone, Inc.Turning Three Days into a Year’s Worth of Sales: How to Maximize Your Trade Show ROIby Charles EpsteinMay 16, 2019May 16, 2019
BackBone, Inc.Reporting from the other Side: a PR Pro Gets Pitchedby Charles EpsteinApr 3, 2019Apr 3, 2019
BackBone, Inc.Replacement Habits: out with the bad, in with the not so badby Charles EpsteinJan 2, 2019Jan 2, 2019