BackBone, Inc. – Medium

BackBone, Inc.

BackBone, Inc.

A Welcoming Departure for New Arrivals

Alternatives to the common assumptions baked into employee onboarding and the long-term benefits of a more welcoming approach.

Apr 30, 2023

A Welcoming Departure for New Arrivals

Apr 30, 2023

BackBone, Inc.

Pitch Perfect: The Importance of Finding Your Company’s Voice

For the past couple of weeks I’ve been experimenting with ChatGPT, which has given me a good idea of its remarkable power — and yes, its…

Apr 5, 2023

Pitch Perfect: The Importance of Finding Your Company’s Voice

Apr 5, 2023

BackBone, Inc.

Your Business Plan: Make it a Short Story

“A riveting read.”

Nov 4, 2022

Your Business Plan: Make it a Short Story

Nov 4, 2022

BackBone, Inc.

Confessions of an HR and Tech Marketer: the Key to Success is Narrowing the Gap Between Company…

Finding your authentic voice via podcasting

Aug 10, 2021

Confessions of an HR and Tech Marketer: the Key to Success is Narrowing the Gap Between Company…

Aug 10, 2021

BackBone, Inc.

From Workplace to Workspace: Managing the Extended Workforce

I recently moderated/lead a panel discussion on the challenges of managing an extended workforce (it was part of the HRTA’s Collaboration…

Mar 26, 2021

From Workplace to Workspace: Managing the Extended Workforce

Mar 26, 2021

BackBone, Inc.

Business Lessons I’ve Learned from the Trump Years

One of my recent NSFW columns for WorldatWork (A Trip Down COVID Lane) discusses the things I’ll miss when we’ve been able to put the…

Jan 13, 2021

Business Lessons I’ve Learned from the Trump Years

Jan 13, 2021

BackBone, Inc.

Some bands are capable of extended jams that seem to defy gravity — their musicianship and near…

What content marketing shares with the structured improvisations of Phish, the Grateful Dead and/or Miles Davis.

Dec 11, 2019

Some bands are capable of extended jams that seem to defy gravity — their musicianship and near…

Dec 11, 2019

BackBone, Inc.

Turning Three Days into a Year’s Worth of Sales: How to Maximize Your Trade Show ROI

by Charles Epstein

May 16, 2019

Turning Three Days into a Year’s Worth of Sales: How to Maximize Your Trade Show ROI

May 16, 2019

BackBone, Inc.

Reporting from the other Side: a PR Pro Gets Pitched

by Charles Epstein

Apr 3, 2019

Reporting from the other Side: a PR Pro Gets Pitched

Apr 3, 2019

BackBone, Inc.

Replacement Habits: out with the bad, in with the not so bad

by Charles Epstein

Jan 2, 2019

Replacement Habits: out with the bad, in with the not so bad

Jan 2, 2019

BackBone, Inc.

BackBone, Inc.

Charles Epstein is President of BackBone and co-founder of Leads2Results, specializing in worktech/healthcare communications. He's also a popular podcast host.

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