For the past couple of weeks I’ve been experimenting with ChatGPT, which has given me a good idea of its remarkable power — and yes, its terrifying potential. It has also given me a good idea of its limitations, which was neatly captured in a recent TechCrunch article: A few…

“A riveting read.” “Kept me bolted to my recliner.” “Mesmerizing. I couldn’t put it down.” “A rollicking page turner.” ”An instant classic. Invest in this company NOW.” Okay. Not likely responses to even the best-crafted business plan. But the point is that by adhering to some basic narrative principles you…

Finding your authentic voice via podcasting Hosting a couple of podcasts is a refreshing departure from my marketing work, particularly as it puts me on the other side of the conversation — where I get to be the one asking the questions vs. the one having to have all the…

I recently moderated/lead a panel discussion on the challenges of managing an extended workforce (it was part of the HRTA’s Collaboration Zone event). The discussion followed several presentations which addressed the mechanics of the extended workforce, and an assortment of “enabling” technologies that allow workers and organizations to match talent…

One of my recent NSFW columns for WorldatWork (A Trip Down COVID Lane) discusses the things I’ll miss when we’ve been able to put the pandemic in the rearview. …

A marketing asset or even a series of assets does not a content marketing campaign make. …

by Charles Epstein A typical trade show offers a brief three-day window to capture attention. After months of planning, the show comes and goes in the blink of an eye. In the end, Sales and Marketing may have little to show for it but a stack of leads that may…

by Charles Epstein Sometimes it’s eye opening seeing how the other half lives — or, in this particular case, how the other half “pitches.” As a veteran PR practitioner I’ve seen many things change over the years, from how one engages reporters (put that cell phone down!) to suddenly needing…

by Charles Epstein It turns out that that the answer to our over-dependence on cell phones, tablets, smart watches and personal assistants — all the “modern inconveniences” — is to make them a bit more inconvenient. This is apparently what Palm had in mind when they introduced a small form…