A marketing asset or even a series of assets does not a content marketing campaign make. …

by Charles Epstein A typical trade show offers a brief three-day window to capture attention. After months of planning, the show comes and goes in the blink of an eye. In the end, Sales and Marketing may have little to show for it but a stack of leads that may…

by Charles Epstein Sometimes it’s eye opening seeing how the other half lives — or, in this particular case, how the other half “pitches.” As a veteran PR practitioner I’ve seen many things change over the years, from how one engages reporters (put that cell phone down!) to suddenly needing…

by Charles Epstein It turns out that that the answer to our over-dependence on cell phones, tablets, smart watches and personal assistants — all the “modern inconveniences” — is to make them a bit more inconvenient. This is apparently what Palm had in mind when they introduced a small form…

by Charles Epstein Don’t get me wrong, I love radio. Some of my earliest and fondest memories are radio-based: listening to late-night Mets and Knicks games (and some of their most epic well past bedtime), growing up listening to the talk radio that played in the house continuously (I can still do passable imitations of Bob Grant…