Your Business Plan: Make it a Short Story

BackBone, Inc.
5 min readNov 4, 2022
Photo by Scott Graham on Unsplash

“A riveting read.”

“Kept me bolted to my recliner.”

“Mesmerizing. I couldn’t put it down.”

“A rollicking page turner.”

”An instant classic. Invest in this company NOW.”

Okay. Not likely responses to even the best-crafted business plan. But the point is that by adhering to some basic…

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BackBone, Inc.

Charles Epstein is President of BackBone and co-founder of Leads2Results, specializing in worktech/healthcare communications. He's also a popular podcast host.