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Pitch Perfect: The Importance of Finding Your Company’s Voice
For the past couple of weeks I’ve been experimenting with ChatGPT, which has given me a good idea of its remarkable power — and yes, its terrifying potential. It has also given me a good idea of its limitations, which was neatly captured in a recent TechCrunch article:
A few things are becoming clear regarding where and how generative AI can already excel, and genuinely replace a human equivalent. It’s exceedingly good at replicating the bland, toothless communication style prized in internal/external missives by large corporates whose primary motivating factor in most of those messages is avoiding offense. Basically, it’s perfectly fluent in CorpSpeak™ and pretty decent at bland and uninspired marketing copy — which probably makes up a significant percentage of the demand for marketing copy in terms of volume.
…these scattered use cases feel innocuous at first — time-saving and productivity-enhancing helpers in a few instances. Who doesn’t want to offload that high-level executive summary, or exsanguinate their company-wide email to ensure it gets across the basic point in a way that’s guaranteed to never approach even a hint of offense? And who hasn’t dreaded having to write a brief description of an online seminar, or a 200-word bio for a speaking engagement? It doesn’t feel deep — these types of tasks are the…
