BackBone, Inc. – Medium

BackBone, Inc.

A Welcoming Departure for New Arrivals

Alternatives to the common assumptions baked into employee onboarding and the long-term benefits of a more welcoming approach.

6 min readApr 30, 2023

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A Welcoming Departure for New Arrivals

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BackBone, Inc.

Pitch Perfect: The Importance of Finding Your Company’s Voice

For the past couple of weeks I’ve been experimenting with ChatGPT, which has given me a good idea of its remarkable power — and yes, its…

7 min readApr 5, 2023

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Pitch Perfect: The Importance of Finding Your Company’s Voice

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BackBone, Inc.

Your Business Plan: Make it a Short Story

“A riveting read.”

5 min readNov 4, 2022

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Your Business Plan: Make it a Short Story

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BackBone, Inc.

Confessions of an HR and Tech Marketer: the Key to Success is Narrowing the Gap Between Company…

Finding your authentic voice via podcasting

4 min readAug 10, 2021

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Confessions of an HR and Tech Marketer: the Key to Success is Narrowing the Gap Between Company…

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BackBone, Inc.

From Workplace to Workspace: Managing the Extended Workforce

I recently moderated/lead a panel discussion on the challenges of managing an extended workforce (it was part of the HRTA’s Collaboration…

3 min readMar 26, 2021

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From Workplace to Workspace: Managing the Extended Workforce

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BackBone, Inc.

Business Lessons I’ve Learned from the Trump Years

One of my recent NSFW columns for WorldatWork (A Trip Down COVID Lane) discusses the things I’ll miss when we’ve been able to put the…

4 min readJan 13, 2021

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Business Lessons I’ve Learned from the Trump Years

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BackBone, Inc.

Some bands are capable of extended jams that seem to defy gravity — their musicianship and near…

What content marketing shares with the structured improvisations of Phish, the Grateful Dead and/or Miles Davis.

6 min readDec 11, 2019

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Some bands are capable of extended jams that seem to defy gravity — their musicianship and near…

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BackBone, Inc.

Turning Three Days into a Year’s Worth of Sales: How to Maximize Your Trade Show ROI

by Charles Epstein

6 min readMay 16, 2019

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Turning Three Days into a Year’s Worth of Sales: How to Maximize Your Trade Show ROI

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BackBone, Inc.

Reporting from the other Side: a PR Pro Gets Pitched

by Charles Epstein

7 min readApr 3, 2019

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Reporting from the other Side: a PR Pro Gets Pitched

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BackBone, Inc.

Replacement Habits: out with the bad, in with the not so bad

by Charles Epstein

5 min readJan 2, 2019

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Replacement Habits: out with the bad, in with the not so bad

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BackBone, Inc.

BackBone, Inc.

Charles Epstein is President of BackBone and co-founder of Leads2Results, specializing in worktech/healthcare communications. He's also a popular podcast host.

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